✏️ about me.
ENFP. creative problem solver. empathy-led designer.
Hi, I'm Madison! I'm a Product/Service Designer with a Bachelor’s degree in Design Computing from the University of Sydney.
My experience
With a background in corporate, startup, and design consulting environments, I've worked directly on service design projects with clients across the health, energy, banking, and government sectors. My diverse experience has sharpened my ability to create intuitive and effective user experiences.
My design philosophy
My approach balances creativity with practicality, simplifying complex systems and incorporating unique value into every design.
I am driven by a strong desire to simplify life through design and solving the true ‘why’ behind a problem.
some things I like to listen to while I fig-jam...
I love to listen to live music! It's the first thing I play in the morning and the last thing at night. My tastes are eclectic, spanning R&B, funk, pop, indie, classical, and rock to name a few. When I'm designing, indie-funk is my go-to.
some things I like to do in my spare time...
To share a bit more about myself, I really enjoy exploring different creative outlets. Whether it's learning to crochet, clay model, candle making or trying to learn new songs on my guitar (with mixed results!), I love the process of trying out new forms of creativity. I may not become an expert in every new hobby, but I find great excitement in the challenge of learning something new.
Fun fact: I’ve flown a plane, jumped out of a plane, and also have my motorbike license!
skills summary
Design
UX/ UI design
Service design
Ideation and workflows
Low and High fidelity prototyping
Wireframing
Video production
Copywriting
Branding and Identity
User journey mapping
Future state mapping
Agile and scrum methodology
User Research
Project management
Interviews and Surveys
Usability and concept testing
Qualitative analysis methods
Process flow diagrams
Personas
A/B testing
Card sorting
Competitor analysis'
Converting insights into actionable design solutions
Forming a single source of truth from data
Tools
Figma
Miro
Jira
Confluence
Adobe Creative Cloud
Procreate
Balsamiq
Monday
Dovetail
awards & recognitions
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GEM Recognition Award Nomination at Westpac for Leading Change (2023)
GEM Recognition Award Nomination at Westpac for Being Ethical (2023)
GEM Recognition Award Nomination at Westpac for Being Helpful (2022)
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RANKED TOP 6 AGAINST 44 SCHOOLS
Combining biology and design to improve the medical space. Our team of 2 Medical students, 6 Design computing students and 1 Architecture student collaborated in designing a mattress topper that uses bioluminescence and glowing bacteria to indicate pressure sores. You can view this project in my portfolio labelled ‘Illuminate Pressure’.
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FINALIST
Competing against over 160+ teams from Australian and New Zealand universities, our team used Adobe XD to design an interactive mobile prototype, resulting in a runner up finish. You can view this project in my portfolio labelled ‘SaveAge’.
Chris LeMarchant - Westpac Group Product Manager
Awarded GEM Leading Change Award*
“Great work Madison on identifying a competitor gap with the Worldwide Wallet, and one of its proofpoints with the flight delay pass. Research has shown how much a delight this feature is, and you have helped understand where we can improve in taking this to market.
On the back of this we have also discussed with MasterCard on how they can improve their website and also challenged them why our offer was not as good as a competitor. This is a great example of what never giving up on delivering a great customer experience.”
March 2023
Michael Taylor - Pulp you Media CEO
“Madison displayed an outstanding knowledge and understanding of social and digital media. She has a strong background in UX/UI principles and displayed great knowledge and innovation. I would highly recommend Madison in any employment opportunities”
February 2022